How to Reach the Market - American Multicultural Marketing

Reaching the Multicultural Market

Whether your marketing goals include Hispanic, African American or other select subsets of a specific ethnic group, AMM helps advertisers reach these audiences within local communities, in the college and youth market and military market.

AMM is the only company providing such a broad array of multicultural market media and promotions options -- Print, Broadcast, Events & Promotions, Out-of-Home, Editorial Publicity and Internet. With more than twelve years experience in the multicultural market, advertisers can trust in our expertise, enjoy the highest quality service and are assured the most competitive rates in the business.

How AMM Can Help

How did a major money transfer company gain 30 million impressions with country-of-origin targeted advertising and keep a jump on the competition by tracking their newspaper placements?

By tapping into AMM's extensive country-of-origin newspaper readership research holdings.

By enlisting AMM to place 300 insertions of publication-specific advertising in 70 AMM recommended publications.

By relying on AMM's competitive tracking services to provide regular, detailed reports on the competition's money transfer ad spending.

How did a national medical organization raise awareness among minority populations of increased risk for certain diseases?

By entrusting AMM's broadcast team with the placement of radio and TV spots in key Asian, Hispanic and African American communities.

By taking advantage of value-added on-air interview opportunities arranged by AMM.

How did a U.S. financial services company promote their products to Americans of Indian descent?

By engaging AMM's Internet team to research and place banner advertising on news, entertainment and portal sites with the highest Indian audiences.

By supporting their Internet placement with advertising in major Indian publications in AMM's database.

How did a petroleum manufacturer increase their brand awareness and market their new low-sulfur gasoline to the African American community?

By making use of AMM's experienced promotions team to plan and execute an engaging tabling and contest program at community events and festivals attracting more than two million attendees.




		Reaching the Multicultural Market Whether your marketing goals include Hispanic, African American or other select subsets of a specific ethnic group, AMM helps advertisers reach these audiences within local communities, in the college and youth market and military market. AMM is the only company providing such a broad array of multicultural market media and promotions options -- Print, Broadcast, Events & Promotions, Out-of-Home, Editorial Publicity and Internet. With more than twelve years experience in the multicultural market, advertisers can trust in our expertise, enjoy the highest quality service and are assured the most competitive rates in the business. How AMM Can Help How did a major money transfer company gain 30 million impressions with country-of-origin targeted advertising and keep a jump on the competition by tracking their newspaper placements? By tapping into AMM's extensive country-of-origin newspaper readership research holdings. By enlisting AMM to place 300 insertions of publication-specific advertising in 70 AMM recommended publications. By relying on AMM's competitive tracking services to provide regular, detailed reports on the competition's money transfer ad spending. How did a national medical organization raise awareness among minority populations of increased risk for certain diseases? By entrusting AMM's broadcast team with the placement of radio and TV spots in key Asian, Hispanic and African American communities. By taking advantage of value-added on-air interview opportunities arranged by AMM. How did a U.S. financial services company promote their products to Americans of Indian descent? By engaging AMM's Internet team to research and place banner advertising on news, entertainment and portal sites with the highest Indian audiences. By supporting their Internet placement with advertising in major Indian publications in AMM's database. How did a petroleum manufacturer increase their brand awareness and market their new low-sulfur gasoline to the African American community? By making use of AMM's experienced promotions team to plan and execute an engaging tabling and contest program at community events and festivals attracting more than two million attendees.