Multicultural Youth Marketing
More than 21.5 million, or 36 percent of all 10 to 24 year olds, belong to a non-White ethnic group making multicultural efforts an indispensable part of your youth marketing plan. In conjunction with 360 Youth [link to www.360youth.com], the youth division of the Alloy Media & Marketing companies, AMM is uniquely prepared to help advertisers and national marketers reach multicultural and urban teens, 'tweens and young adults.

From client consultation to graphic design and production services to proof of performance and end-of-program reporting, AMM is the one-stop shop for your entire multicultural youth campaign.

Campus Newspapers Choose from more than 150 college publications with 727,500 in combined circulation at National Association of Hispanic Colleges & Universities (HACU), United Negro College Fund (UNCF) and Historically Black Colleges & Universities (HBCU) campuses. Top Asian colleges are also available as are high school student newspapers throughout the country.

Location Media
"Always on" location media placed in the captive campus environment are a surefire way to send your message to today's youth, and no one offers a larger selection of on-campus media. Assets include AdRaX, Campus Source, Teen Source, GymBoards, postering and flyering. Targeting by campus demographics available for junior high, high school and college campuses.

Textbook Covers
By featuring your brand on junior high and high school textbook covers, you'll not only generate sustained, multiple impressions among students, but also with their family and friends! Reach 9.3 million African American, Hispanic and Asian teens across the U.S.

Sampling
Sampling to young consumers is particularly effective. Each new product experience helps them make decisions that establish lifelong purchase behaviors. Take advantage of our cooperative, custom on-campus and venue-specific sampling capabilities to bring your product to multicultural youth consumers.

On-Campus Movie Screenings
Get ready to "own" own the campus with an exciting movie screenings program that includes branded items distributed to the audience, event staff decked out in your logoed t-shirts and your message screened before the film. Additional pre-promotion activities include on-campus banners, postering and campus newspaper ads. Dozens of campuses with high ethnic enrollments are available to host movie screenings starring your brand!

E-mail & Direct Mail
E-mail and direct mail efforts are an essential turnkey layer to any advertising campaign. Our significant ethnic youth and young adult reach includes 10.9 million postal address and 3.3 million e-mail addresses. E-mail blasts, newsletters, Impact Cards and more!