Multicultural Military Advertising
With a community of seven million active-duty personnel and dependents, the military is a stable, family-oriented and ethnically diverse market boasting $81 billion in pay; the military market is one that many advertisers consider as an essential part of their multicultural marketing efforts.

Minorities comprise more than 34 percent of the U.S armed forces. Overall, African Americans are 20 percent of our entire military force while Hispanics are nearly 10 percent.

Armed Forces Communications, the military division of the Alloy Media & Marketing companies, connects advertisers and national marketers to this financially stable, multicultural consumer base.

Military Base Newspapers
Military base newspapers are the core media vehicle used to reach 25-44 year old multicultural military consumers and their families. According to the AFC Military Readership Study, more than 75 percent of military newspaper readers are married, and of those, nearly 30 percent have two or more children under 17 years old.

As required reading for most military personnel, military newspapers are delivered to all on-base housing units, high-traffic base locations and are shipped to men and women deployed overseas.

Other Military Assets